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WPA Master Learning Group - Modern Sales & Business Development

April 22, 2026 12:00 PM - 1:00 PM (PDT)

Description

Most pallet companies rely on relationships and referrals to drive sales. That approach works, until it doesn’t scale. This WPA Master Learning Group session will focus on practical ways members can build a more intentional and repeatable sales process.

We’ll explore how to define an Ideal Customer Profile (ICP) so your sales efforts target the right prospects instead of chasing every opportunity. The discussion will also cover how to structure and manage a sales pipeline (from initial outreach to closing) so potential deals don’t fall through the cracks. The session will also examine how modern tools such as LinkedIn, YouTube, and other digital platforms can be used to increase visibility, demonstrate expertise, and generate inbound leads.

Rather than theory, the focus will be on practical ideas and techniques members can adapt to their own companies. Participants should expect a working conversation about what’s actually producing results today - how companies are finding new customers, developing business relationships, and building a sales process that consistently creates opportunities.

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Contact Information

Western Pallet Association
Name: Kristine Durr
Email: wpa@westernpallet.org
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